Copy Critique - What's That?


A Copy Critique provides you with an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique an existing piece or a draft of copy in progress. It's up to you.


When you order a Copy Critique, you will receive a 1-2 page written report that analyzes your copy in detail. I tell you what's good about it... and what works...what doesn't work...and what should be revised...and how. My critique covers copy, design, strategy, and offer. It's a way to get a "second opinion" on a piece of copy. It also allows you to "sample" my work at a rate far less than if I created the copy from scratch.



What kind of results can I expect?


You can expect quality writing for your project that will be persuasive and appeal to your clients. Your sales will increase.



I have a tight deadline to meet. Can you start on my copywriting project right away?


Well, that depends on how many other projects I am working on when you call or email me. You can rest assured that you'll enjoy our working relationship. Although I work hard on your behalf, I am easy to work with from the start. If you want something simple, like a press release, I can generally work you in on a timely basis. Some projects require more turnaround time.



What kind of turnaround time can I expect?


Once again, that depends upon the scope of your project. We will collaborate on the details of your project so I can learn more about your company and your needs. We will agree on a mutually agreeable finish date. With that said...typical projects take 2-4 weeks, but ultimately depend on your scope and urgency. Case studies and white papers require 4-6 weeks. I will email you a general questionnaire that we will discuss in greater detail by telephone.



What if I want to make revisions?


Revisions are included in the flat fee agreed upon in the original contract. I want you to be a happy client and will make any required changes within 30 days of your receipt of my copy and are not based on any changes in the assignment after the copy has been submitted.


I will not charge for rewriting copy within the original scope of the project and proposed within 4 weeks of the first draft.



Why should I hire you?


You should hire me because of my life experiences, my education, and my ability to deliver a quality product that fits your vision and meets your satisfaction. Guaranteed.



I look forward to hearing from you and working with you in the near future. I guarantee 100% satisfaction.